We recorded our first live show last Friday on our new live show, Pitch and Pivot. We ask one question: How do you sell?
So, in 2024, what is the magic formula to sell your product and service consistently to great-fit clients?
My take is direct, saves time, requires very little technology or third-party tools, and is the hardest way to sell anything on earth:
COLD CALLING!
It scares YOU, it bothers YOU, it makes YOU run and hide and try to find any other way to sell. Build funnels, run ads, ask for referrals, and on and on and on. Everything except picking up a phone, dialing a number, giving value in 15 seconds, and setting an appointment leading to a sale somewhere down the line.
But why is that? Why does it bother most to call someone they don’t know and try to help improve their project, their business, or their lives with their service or product?
Tony, I don’t want to bother someone, it’s not professional, it’s not this, and I can’t do that and I can’t do this… blah blah blah… You are scared, and it’s ok to be scared. You are scared of what you don’t know or understand, so you hide behind your website and digital marketing. You tell me things like you haven’t had a meeting in 3 months, but you still don’t need any help. Oh, ok?
I train and coach sales directors, sales teams, and salespeople. There’s nothing you can’t do if YOU believe in yourself and your product and service. Lots of if’s right there.
Well, enough of my rant. The truth is, you need a well-rounded approach that includes a direct approach and a passive approach. A cold sales outreach approach and a digital marketing “set it up and wait” approach. Why, you might ask? To cover all aspects of the digital landscape while being direct to the target prospects.
We train in all aspects. We train in industries like real estate, where there is no real sales training that teaches professional sales techniques like writing scripts, calling, presenting, building trust, understanding urgency, assessing true needs, and tapping into the emotional aspect of decision-making. That’s why our framework, T.U.N.E., works. It’s flexible, it’s easy, and it is tested. We teach the habits and mindsets of sales success with T.U.N.E., and we love doing it because it changes the way you sell.
How do you sell? It doesn’t matter. How do you sell? By building trust, understanding urgency, assessing true needs, and tapping into the emotional connection in decision-making.
We recorded our first live show last Friday on our new live show, Pitch and Pivot. We ask one question: How do you sell?
In 2024, mastering the art of sales isn’t about flashy tech or fancy tools; it’s about going back to basics: Cold Calling. Yes, the technique that everyone fears, but ironically, one of the most effective sales strategies existing in the present. Cold calling may seem intimidating, but it works because it’s direct, cuts through the noise, saves time, and connects you with clients in real-time.
So why are so many salespeople afraid of it? Because it’s uncomfortable. There’s something about picking up the phone and calling a stranger that makes many people uneasy. There is also a sense that you might be intruding on your customer’s privacy. But if you believe in your product or service, you’re not just selling, you’re helping improve someone’s business, project, or life.
At Tony Kurtulan Sales Coaching, we believe that combining a direct, old-school approach like cold calling with passive digital marketing strategies is the key to success in today’s sales landscape. Whether you’re diving into lead generation, sales coaching, or building a sales team from scratch, you need a balance of direct and digital. That’s where our TUNE Sales System comes in.
Cold Calling: The Hardest but Most Effective Way to Sell
Cold calling isn’t just about dialing a number; it’s about mindset, strategy, and consistency. We train you to deliver value within the first 15 seconds of the call, set appointments, and build trust, one client at a time. Cold Calling is often dismissed in favor of flashy ads or referrals, but the truth is, no approach can give you immediate, real-time feedback like cold outreach.
Well, enough of my rant. The truth is, that you need a well-rounded approach that includes a direct approach and a passive approach. A cold sales outreach approach and a digital marketing “set it up and wait” approach. Why, you might ask? To cover all aspects of the digital landscape while being direct to the target prospects.
TUNE: A Flexible and Tested Sales Framework
Sales success requires more than just picking up the phone; it requires strategy, confidence, and understanding of the customer’s needs. We train in industries like real estate, where there is no real sales training that teaches professional sales techniques like writing scripts, calling, presenting, building trust, understanding urgency, assessing true needs, and tapping into the emotional aspect of decision-making. The TUNE Sales System teaches you to build trust, understand urgency, assess true needs, and tap into the emotional side of decision-making.
In today’s market, trust and emotional connections are more crucial than ever. It’s not just about what you’re selling; it’s about how you make the client feel. That’s why we focus on scripts, presentations, urgency, and emotional tapping during decision-making to ensure you’re fully prepared to succeed.
Sales Training for Real Estate and Beyond
Industries like real estate often lack comprehensive sales training. That’s where we come in. We provide professional coaching in cold calling, building trust, and client relationship management tailored to industries with complex sales processes like real estate. Whether you’re looking to improve your lead generation or optimize your entire sales process, our system gives you the tools you need.
Sales Process Development and Management
We don’t just stop at training; we help you build, implement, and manage a seamless sales process tailored to your business. Through our fractional sales leadership and outsourcing services, we help companies struggling with consistent sales strategies by offering cost-effective solutions to optimize their operations. Our lead generation services and weekly coaching programs ensure that your sales team stays sharp and focused on what matters most: closing deals.
Motivation for Sales Success
Success in sales is a journey filled with ups and downs, but with the right mindset, you can overcome any challenge. Whether you’re just starting out or are a seasoned professional, our motivational sales training helps boost confidence and perseverance. At Tony Kurtulan Sales Coaching, we also offer motivational speeches and leadership talks to inspire teams globally.
Selling in 2024 and Beyond
If there’s one takeaway from our approach, it’s this: selling is about strategy and consistency. Whether you’re cold calling, building a funnel, or setting up a passive marketing system, you need to combine both direct and digital methods for maximum success. At Tony Kurtulan Sales Coaching, we’re here to help you every step of the way—from training to implementation to ongoing support.