Sales Advisory Services

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What is Our Difference at Set One Sales?

  • No Unrealistic Promises
  • Results Tied to Effort
  • The T.U.N.E. Sales System
  • Personalized Approach
  • Practical Experience
  • Long-Term Success Focus
  • Sales Leadership & Management
  • One on One Sales Training
  • Group Sales Training
  • Sales Staffing
We Fix Sales Problems!

Welcome to Set One Sales – Your Premier Destination for Sales Advisory, Training, and Recruitment

At Set One Sales, we’re not just about increasing numbers; we’re about transforming your entire sales approach.

What Is Set One Sales? Founded by Tony Kurtulan, Set One Sales is a sales advisory company committed to elevating your sales game. Our mission is simple yet profound: to help you increase sales, improve your sales processes, and deliver consistent, outstanding results. Learn More Here

The necessity of sales advisory for middle market companies in Corporate America, particularly due to the continuous need for sales training, is a critical discussion point in today’s competitive business environment. Understanding why these services are essential can help such companies not only sustain their growth but also excel in their respective markets.

  1. Evolving Market Dynamics: The business landscape is constantly changing, with new technologies, shifting consumer behaviors, and evolving market trends. Middle market companies must adapt to these changes to stay competitive. Sales advisory services provide the expertise and insight needed to navigate these complexities effectively.

  2. Customized Strategy Development: Unlike large corporations with vast resources or small businesses with niche markets, middle market companies often require tailored strategies that balance scalability with specificity. Sales advisors can develop customized approaches that fit these unique needs, ensuring that strategies are both practical and effective.

  3. Process Optimization for Efficiency: In the quest for growth, middle market companies often encounter inefficiencies in their sales processes. Sales advisory services can audit and streamline these processes, eliminating bottlenecks and improving conversion rates, thus enhancing overall efficiency.

  4. Skill Enhancement and Training: The sales landscape requires a continuous upgrading of skills to keep pace with new sales techniques and technologies. Regular training and development are crucial, and sales advisory services can provide ongoing education and upskilling to sales teams, ensuring they remain at the forefront of sales excellence.

  5. Adaptability to Technological Advancements: With the rapid advancement of technology in sales, including CRM systems and data analytics tools, companies need to stay updated. Sales advisors can help integrate these technologies into existing systems, ensuring that middle market companies are leveraging the best tools to enhance their sales efforts.

  6. Market Expansion and Growth Strategies: As middle market companies look to expand, sales advisory services can help identify new market opportunities and develop strategies for market penetration. This includes understanding customer demographics, competitor analysis, and strategic planning for entering new markets or segments.

  7. Performance Analysis and Improvement: Continuous performance monitoring and analysis are vital for sustained growth. Sales advisors provide an objective analysis of sales data, offering insights and recommendations for performance improvement.

  8. Building a Resilient Sales Culture: Sales advisors play a crucial role in cultivating a strong sales culture within an organization. They help establish best practices, motivate teams, and create an environment where continuous improvement is valued and pursued.

  9. Risk Management and Problem Solving: Middle market companies face unique risks and challenges. Sales advisory services can help identify potential risks in the sales process and offer solutions to mitigate them, ensuring smoother operations.

  10. Long-term Relationship Building: Sales isn’t just about transactions; it’s about building long-term relationships with customers. Sales advisors can train teams in relationship management, ensuring that clients feel valued and are more likely to remain loyal.

  11. Competitive Edge in a Crowded Market: In a market filled with competitors, standing out is key. Sales advisory can provide the strategies and tools needed to differentiate a company from its competitors, creating a unique value proposition.

  12. Sustainable Sales Success: Perhaps most importantly, sales advisory services aim for sustainability. They help middle market companies not just achieve short-term sales goals but establish practices and strategies that ensure long-term success.

In conclusion, sales advisory services are not just an added benefit but a necessity for middle market companies in Corporate America. They provide the guidance, tools, and strategies necessary to navigate the complexities of the market, stay competitive, and achieve sustainable growth. As the business world continues to evolve, the role of sales advisory becomes even more critical in ensuring that these companies can adapt, grow, and succeed.

  1. Sales Advisory: At the heart of our services is sales advisory. Tony Kurtulan’s expert guidance offers a blend of strategy development, process optimization, and skill enhancement, all tailored to meet your unique needs. Our advisory services go beyond the basics – they’re about implementing the T.U.N.E. Sales System, providing ongoing mentorship, performance analysis, and feedback to ensure sustained sales excellence.

  2. Sales Training and Skills Development: Whether it’s online through the TUNE Sales Academy or in-person training for groups and individuals, our training programs are designed to cater to various learning styles and environments. Our focus is on practical, actionable skills that lead to real-world success.

  3. Sales Leadership Recruiting: Struggling to find the right sales leader? Our discreet, private recruitment service connects you with top sales leadership talent, tailored to your specific requirements. Whether you need part-time, fractional sales leadership or full-time executives like Sales Directors or Chief Sales Officers, we have the network and expertise to meet your needs.


  • Virtual: Access our services from anywhere in the world.
  • In-Person: Engage with our team face-to-face for a more personal touch.
  • Training Options: Choose from our online academy, in-person group training, or one-on-one sessions, both in-person and virtual.

Why choose Tony Kurtulan and the T.U.N.E. Sales System? Here’s what sets us apart:

  • No Unrealistic Promises: We focus on building real, effective sales processes, not just setting up appointments.
  • Results Tied to Effort: Our approach is about creating a process that, when followed diligently, leads to repeatable sales results.
  • The T.U.N.E. Sales System: A holistic approach covering mindset, strategy, execution, and growth, adaptable across industries.
  • Personalized Approach: We understand that every individual and company is unique, and we tailor our services to fit your specific challenges and goals.
  • Practical Experience: With over three decades in sales, our advice is grounded in real-world experience and proven strategies.
  • Long-Term Success Focus: We aim to equip you for not just immediate success but also for sustained growth and achievement in sales.

Ready to Transform Your Sales? Today is the day to start a new journey in sales. With Set One Sales, embark on a path of learning, action, persistence, and inspiration. It’s time to increase your sales and achieve the success you’ve been aiming for.

Welcome to Set One Sales – where your sales growth journey begins.

Our sales advisory services are meticulously crafted to address every facet of your sales process. Here’s a deeper look into our approach for each key service area:

  1. Customized Strategy Development:

    • Initial Consultation: We start with a comprehensive assessment of your current sales strategy, identifying strengths, weaknesses, and areas for improvement.
    • Market Analysis: Our team conducts thorough market research to understand industry trends, customer behavior, and competitor strategies.
    • Strategy Formulation: Based on this analysis, we develop a customized sales strategy that aligns with your business goals and market realities.
    • Implementation Plan: We provide a detailed plan for implementing the new strategy, including timelines, resource allocation, and key performance indicators (KPIs).
  2. Process Optimization:

    • Sales Process Audit: We conduct a thorough audit of your existing sales processes to identify inefficiencies and bottlenecks.
    • Process Redesign: Based on the audit, we redesign your sales process to streamline operations, enhance customer engagement, and improve conversion rates.
    • Technology Integration: We recommend and help integrate the latest sales technologies and tools to automate tasks and improve productivity.
    • Continuous Improvement: Our approach includes ongoing monitoring and tweaking of the sales process for sustained efficiency.
  3. Skill Enhancement:

    • Skills Assessment: We evaluate the skills and competencies of your sales team to identify training needs.
    • Tailored Training Programs: Based on the assessment, we develop customized training programs focusing on areas like negotiation, communication, and product knowledge.
    • Coaching and Mentoring: Our experts provide one-on-one coaching and group mentoring sessions to reinforce learning and address specific challenges.
    • Performance Tracking: We set up mechanisms to track improvements in skills and their impact on sales performance.
  4. Implementation of the T.U.N.E. Sales System:

    • System Introduction: We introduce your team to the T.U.N.E. Sales System, explaining its principles and benefits.
    • Customization and Integration: We tailor the T.U.N.E. system to fit your specific business model and integrate it into your existing sales framework.
    • Hands-On Training: Our experts provide hands-on training to your team, ensuring they can effectively apply the system.
    • Ongoing Support: We offer continuous support and guidance as your team becomes proficient in using the T.U.N.E. system.
  5. Ongoing Mentorship:

    • Regular Check-Ins: We schedule regular meetings to discuss progress, challenges, and opportunities.
    • Advisory Support: Our team remains available to provide expert advice and solutions to emerging sales issues.
    • Resource Sharing: We provide access to a wealth of resources including best practices, case studies, and industry insights.
  6. Performance Analysis and Feedback:

    • Data Collection and Analysis: We gather and analyze sales data to evaluate the effectiveness of the implemented strategies and processes.
    • Feedback Sessions: We provide detailed feedback based on the analysis, highlighting successes and areas for improvement.
    • Strategy Refinement: Based on feedback, we refine strategies to ensure they remain effective and aligned with your business objectives.

Sales is a challenging field, and various factors can contribute to the failure of salespeople. Understanding these reasons is crucial for organizations and individuals alike to address these issues effectively. Here are the top four reasons salespeople fail, along with five key points for each:

  1. Lack of Training:

    • Inadequate Skill Development: Without proper training, salespeople lack essential skills like effective communication, negotiation, and closing techniques.
    • Limited Product Knowledge: Insufficient training results in inadequate product knowledge, crucial for convincing potential clients.
    • Poor Understanding of Sales Process: Untrained salespeople often don’t understand the sales process thoroughly, leading to inefficiencies and missed opportunities.
    • Inability to Adapt to Market Changes: The lack of ongoing training means salespeople are ill-equipped to adapt to evolving market trends and customer needs.
    • Reduced Confidence: Lack of training can result in low self-confidence, which is vital for success in sales.
  2. Failure to Take Action Every Day:

    • Lack of Proactivity: Without daily action, salespeople miss out on potential opportunities and fail to create a consistent sales pipeline.
    • Inconsistent Customer Engagement: Not taking action daily leads to inconsistent engagement with clients, which can weaken relationships.
    • Missed Follow-Ups: A failure to act every day often results in missed follow-ups, which are crucial for closing deals.
    • Poor Time Management: Inaction can often be attributed to poor time management skills, leading to unproductive work habits.
    • Stagnation in Personal Growth: Without regular action, salespeople may find themselves stagnant in their personal and professional development.
  3. Lack of Persistence:

    • Easily Discouraged by Rejection: Sales involve facing rejection; a lack of persistence means giving up too soon without learning from these experiences.
    • Inconsistent Effort: Without persistence, efforts in sales fluctuate, leading to unreliable performance and results.
    • Failure to Overcome Obstacles: Persistence is key to overcoming challenges; a lack of it means obstacles can derail sales efforts.
    • Short-term Focus: Lack of persistence often results in a short-term focus, neglecting the importance of building long-term relationships and strategies.
    • Reduced Resilience: Persistence builds resilience, and without it, salespeople are less likely to bounce back from setbacks.
  4. Inability to be Inspired:

    • Lack of Motivation: Without inspiration, salespeople lack the drive and enthusiasm needed to engage effectively with clients and close deals.
    • Limited Creativity in Approaches: Inspiration is a source of creativity; a lack of it can lead to stagnant and unoriginal sales techniques.
    • Resistance to Learning and Growth: Inspiration fuels the desire to learn and grow; without it, salespeople may resist new methods or strategies.
    • Poor Adaptation to Change: Being inspired helps in adapting to changes. A lack of inspiration can result in rigidity and reluctance to change.
    • Diminished Team Spirit: Inspiration is contagious; without it, salespeople might not contribute positively to team dynamics and morale.

In summary, the failure of salespeople can often be traced back to these core issues: lack of training, failure to take action regularly, lack of persistence, and an inability to be inspired. Addressing these challenges is crucial for the success of sales professionals. Organizations should focus on providing comprehensive training, encouraging daily proactive actions, fostering a culture of persistence, and inspiring their sales teams to realize their full potential.